For a photographer seeking exhibitions or credibility in the eyes of clients, a photo book can be “the most expensive business card you’ll ever produce,” says photographer Lindsay Morris, who published her first book, You Are You (Kehrer Verlag), in 2015. Because the print runs for photo books are small and the production costs are high, many publishers now expect photographers to front the costs of production, especially if the photographer is seeking extra photos, special papers or other design elements that add to the cost. Martin told PDN in 2018, “The beauty of where we’re at right now is that there are many different options for making a book.” At the same time, the challenges have also increased, thanks to the closing of bookstores and the pricing pressure of online retailers who expect a discount. Digital printing has lowered the costs and other barriers to self-publishing, small publishers keep cropping up with interesting projects, and photographers are exploring new forms and formats for artist’s books.
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